By 2026, Africa is forecast to have the most significant number of digital buyers growth worldwide@UNDP-RR
Despite being in the early stages, Africa's e-commerce should grow fast through 2026. The continent of 1.3 billion people is already the most significant mobile-driven region worldwide, with an 83% penetration of mobile users. By 2026, Africa is forecast to have the most significant number of digital buyers growth worldwide.
“The region is forecast to have the largest number of digital buyers growth worldwide”
Africa's digital payments landscape has seen rapid growth, propelled by several factors, including the increasing penetration of mobile devices, expanding internet access, and the emergence of a burgeoning middle class.
South Africa, Nigeria & Kenya : The continent’s rising stars
South Africa, Nigeria, and Kenya are leading the digital revolution in Africa, seeing remarkable growing trends and developments in their respective markets. Adopting digital payments has been a significant game-changer, with platforms like M-Pesa in Kenya, the USSD technology in Nigeria, and OZOW in South Africa gaining widespread popularity.
By leveraging technology, understanding local preferences, and building solid partnerships, global brands are unlocking the full potential of the African digital market, fostering long-term growth, and establishing a competitive edge.