Bookconekt, a digital bookshop founded by Augustino Agbemavo, strives to stimulate reading in Benin by making access to books easier through digital means. While online sales in Benin are still in their infancy, they are growing steadily despite some persistent obstacles. One of these is the reluctance of customers to make online purchases. To overcome this obstacle, Augustino Agbemavo, founder of Bookconekt, has introduced an innovative solution. Given that customers often prefer to communicate via messaging applications, the site has been redesigned to include an "order via WhatsApp" option.
Currently, Bookconekt's main clientele resides outside the capital, Cotonou. To meet increasing demand, the bookstore has partnered with DHL to serve customers abroad. Overcoming logistical challenges, Bookconekt collaborates with local service providers and explores partnerships with several transport companies in Benin.
A reference for "Made in Benin" literature
Bookconekt is committed to promoting local publishing by highlighting Beninese authors. Since its launch in 2020, this online bookstore has focused on youth literature, offering a platform with over 700 specially selected titles.
The store initiated the "Let's Consume Beninese Books" campaign in partnership with the government's "Buy Local" initiative, aiming to encourage the purchase of locally produced books and support Beninese publishing houses.
As a digital bookstore, Bookconekt aims to become a hub for "Made in Benin" literature. Working closely with local publishers, it showcases books on its online platform and actively promotes them on social media, positioning itself as an essential link in the book distribution chain.
Digital and Traditional Complementarity
While Bookconekt focuses on online sales, it collaborates with physical bookstores, creating a mutually beneficial synergy for the entire book industry. By partnering with traditional bookstores and highlighting their offerings, Bookconekt enhances the visibility of local publishers and promotes literary diversity in Benin.