Wimbart has been supporting over 120 African-focused startups, scaleups, and investors for nearly a decade, specializing in tailored media and communications campaigns. Through extensive collaboration with companies and investment platforms, the team has gained insight into the dynamics between investors and portfolio companies. The research aims to address the challenges in the African technology ecosystem, emphasizing the need for improved reporting frameworks used by startups.
“ Improving investor communication is shown to be vital for securing funding and maintaining strong, long-term relationships”
The study explores the potential of consolidated investor reporting to enhance investor confidence and support for African technology startups. Effective communication with investors is crucial for overcoming challenges in entrepreneurship in Africa. The research identifies pain points in investor relations communications and proposes an optimized approach for startups to adopt, acknowledging the valuable input of participating investors in the survey.
Key findings reveal that 29% of investors do not receive consistent periodic investment reports from startups, while 71% do. The study emphasizes the importance of startups focusing on relevant key performance indicators (KPIs) to demonstrate growth and success, providing investors with actionable insights and a balanced view of achievements and challenges. Improving investor communication is shown to be vital for securing funding and maintaining strong, long-term relationships.
The study had participation from over 90% of the respondents, which included venture capitalists, angel investors, accelerators, and incubators from various regions across the continent.
“In recent years, we’ve become increasingly familiar with anecdotal intelligence on the lack of consistent investor communications, and with our growing network of VCs, DFIs, and early-stage investors, we strongly believed it was the ideal time to accurately capture the problem and contextualise the narrative,” said Jessica Hope, founder and CEO at Wimbart.
